men's health
Ember Health Group
Spend 7d
$14,280
CPL
$18
Active recommendations · 1
View allScale "TRT Evergreen" 3× — CPL dropped to $18, ROAS holding
Last 7 days: CPL $34 → $18 (-47%). Lead-to-appt rate 22% (above 18% benchmark). Budget hit cap 4 of last 7 days. Recommend lifting daily budget $100 → $300 over 48h to capture efficiency window.
Documents · 3
Knowledge shards · 12
Ember Health Group
Multi-location men's health clinic focused on TRT, peptide therapy, and sexual health optimization. 8 locations across Texas and Tennessee, founded 2022.
Q2 2026 Engagement — SOW Signing
Statement of Work signed 2026-03-22 defining Q2 scope: Meta + Google across all 8 Ember locations, target +35% lead volume, $45K monthly ad spend ceiling.
Dr. Sarah Chen
Founder + CEO of Ember Health Group. Board-certified in endocrinology. Primary decision-maker for ad strategy and brand direction.
TRT Patient Acquisition Strategy
Three-tier funnel: awareness via education content, consideration via free consultation offer, conversion via in-clinic blood panel. Emphasizes medical authority over urgency-based marketing.
Q1 2026 blended CPL — $42.18
Baseline CPL across Ember's 8 locations in Q1 2026: $42.18 blended Meta + Google. Range $28 (Austin) to $67 (Memphis).
14-day target lead-to-appointment window
Ember's operational target: lead captured → first appointment booked within 14 days. Q1 actual average: 18.3 days.
Summary — Ember Q2 2026 SOW
90-day engagement across 8 clinics. Meta + Google focus. Target +35% leads vs Q1, $52 CPL ceiling, 18% lead-to-appt floor. Monthly exec report delivery.
Ember Kickoff Call — 2026-03-15
90-min kickoff with Dr. Chen + ops lead Marcus Webb. Defined audience priorities, objections to avoid, timeline for creative refresh.
Marcus Webb
Director of Ops at Ember Health Group. Day-to-day contact for Lighthouse. Manages in-clinic intake process.
"Craft Medicine" Brand Positioning
Ember's brand anti-position against 'bro-science' T-clinic marketing. Emphasizes clinical rigor, physician-led care, evidence-based protocols.
Austin location — Q1 top performer
Austin clinic delivered $28 CPL in Q1, 40% under Ember's blended $42 baseline. Driven by strong local Meta creative performance.
Memphis location — Q1 underperformer
Memphis clinic delivered $67 CPL in Q1, 59% over blended baseline. Market saturation + weaker creative rotation.