Summary

Ember's brand anti-position against 'bro-science' T-clinic marketing. Emphasizes clinical rigor, physician-led care, evidence-based protocols.

Content

Explicit brand guidance: avoid any language, imagery, or tactics associated with 'low-T panic' marketing. Do not use words like 'boost', 'skyrocket', 'dominate', 'alpha'. Emphasize physician credentials, published research references, and patient education. Visual style: clinical whites + deep greens, not black/red/gold aggressive palettes.