Queue
All recommendations
In production, this list typically holds 7-15 fresh recs per morning across your book of clients.
Pending · 4
Scale "TRT Evergreen" 3× — CPL dropped to $18, ROAS holding
Last 7 days: CPL $34 → $18 (-47%). Lead-to-appt rate 22% (above 18% benchmark). Budget hit cap 4 of last 7 days. Recommend lifting daily budget $100 → $300 over 48h to capture efficiency window.
Swap hero creative — “Back pain gone in 90 days” ad fatigued at F=4.1
Current hero hit frequency 4.1 with CTR dropping from 2.1% → 0.9% over 14 days. Ad library shows 3 creatives in queue rated A-tier on the agency's creative library scoring. Swap now before CPL climbs further.
Pause “Implants Generic” campaign — 9 days at $112 CPL vs $48 target
Underperforming since 4/07. Tested creative + audience variants, no meaningful signal. Recommend pause and redistribute $60/day across two winning campaigns (Implants-Financing + Implants-Consultation).
Shift $200/day from Meta Lead-Gen → Google Search — Google LTV 2.3× higher
Meta Lead-Gen cohort (last 90d) shows $340 avg revenue. Google Search cohort $782. Both converting at similar rates but LTV gap is widening. Recommend rebalance at $200/day increments weekly until Google saturates.