Summary

Ember's operational target: lead captured → first appointment booked within 14 days. Q1 actual average: 18.3 days.

Content

Ember requires leads to convert to in-clinic appointments within 14 days to maintain funnel velocity. Q1 actual: 18.3-day average, with 34% of leads converting past day 21 (considered 'cold'). Gap driven primarily by slow outbound call-back times in 3 of 8 clinics.