Summary

Austin clinic delivered $28 CPL in Q1, 40% under Ember's blended $42 baseline. Driven by strong local Meta creative performance.

Content

Austin's Q1 performance: 512 leads at $28 average CPL. Primary drivers: three strong-performing Meta creatives featuring local patient testimonials (one exceeding 2.8% CTR sustained over 6 weeks), and a denser suburban audience in Round Rock and Cedar Park showing higher intent signals. Austin should be the model for Q2 creative rotation strategy.