Summary

90-min kickoff with Dr. Chen + ops lead Marcus Webb. Defined audience priorities, objections to avoid, timeline for creative refresh.

Content

Attendees: Dr. Sarah Chen (CEO), Marcus Webb (Director of Ops), Connor (Lighthouse). Agenda covered brand positioning ('craft medicine not bro-science'), audience priorities (suburban men 40-55 as primary, 35-40 secondary), creative dos/don'ts, and a 6-week schedule for Q2 creative refresh. Action items: Lighthouse delivers draft Meta creative pack by 2026-04-05; Ember delivers updated patient testimonial library by 2026-03-29.