Ember_Onboarding_Call_Notes_2026-03-15.docx
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Search allEmber Health Group
Multi-location men's health clinic focused on TRT, peptide therapy, and sexual health optimization. 8 locations across Texas and Tennessee, founded 2022.
Dr. Sarah Chen
Founder + CEO of Ember Health Group. Board-certified in endocrinology. Primary decision-maker for ad strategy and brand direction.
14-day target lead-to-appointment window
Ember's operational target: lead captured → first appointment booked within 14 days. Q1 actual average: 18.3 days.
Ember Kickoff Call — 2026-03-15
90-min kickoff with Dr. Chen + ops lead Marcus Webb. Defined audience priorities, objections to avoid, timeline for creative refresh.
Marcus Webb
Director of Ops at Ember Health Group. Day-to-day contact for Lighthouse. Manages in-clinic intake process.
"Craft Medicine" Brand Positioning
Ember's brand anti-position against 'bro-science' T-clinic marketing. Emphasizes clinical rigor, physician-led care, evidence-based protocols.