Summary

Memphis clinic delivered $67 CPL in Q1, 59% over blended baseline. Market saturation + weaker creative rotation.

Content

Memphis Q1 performance: 178 leads at $67 average CPL. Weak creative variety (only 2 active Meta creatives vs 5-7 in top markets), plus 4 direct competitors within 10-mile radius creating auction pressure. Q2 intervention plan: creative pack refresh + targeting audit, goal sub-$55 CPL by end of Q2.