Shift $200/day from Meta Lead-Gen → Google Search — Google LTV 2.3× higher
Meta Lead-Gen cohort (last 90d) shows $340 avg revenue. Google Search cohort $782. Both converting at similar rates but LTV gap is widening. Recommend rebalance at $200/day increments weekly until Google saturates.
Last 7 days
Compared to prior 7-day baseline
Meta + Google
Both platforms synced 12 min ago
4/5
Model-calibrated on vertical history
3/5
No time pressure
Why Zeke recommends this
Evidence rolled up from metrics, context, and guardrails
- 1
Meta Lead-Gen cohort (last 90d) averaged $340 first-visit revenue; Google Search cohort $782 (2.3× higher).
→ contacts · ltv_by_channel
- 2
Both channels convert at similar lead-to-showed rates, but LTV divergence widens after day 30.
→ contacts · 30d_retention
- 3
Google inventory isn't saturating — impression share 34% at current budget, room to grow.
→ metrics_daily · google_search · impression_share
- 4
Rebalance plan follows Home Services playbook §2.1 — $200/day steps weekly, not at once.
What happens on approve
- 1Reduce Meta Lead-Gen daily spend by $200.
- 2Raise Google Search daily spend by $200 on the top-performing campaign.
- 3Repeat the $200/day shift weekly for 3 weeks unless Google impression share approaches 60%.
- 4Compare blended revenue week-over-week to validate the rebalance assumption holds.
Guardrails
- Client spend cap: Summit Home Services is $18K/wk ceiling — action stays within budget envelope.
- Compliance: action does not touch prohibited creative or targeting categories for this vertical.
- Audit log: action will be recorded with rationale in the client's AI action history.
- No time pressure — can be scheduled for next sync window.
Recent similar actions on this client
Meta → Google rebalance — Summit — 3/02
+18% blended revenue over 3 weeks.
Google → Meta rebalance — Luma — 1/14
Rolled back after 10 days (Meta creative saturated).