Swap hero creative — “Back pain gone in 90 days” ad fatigued at F=4.1
Current hero hit frequency 4.1 with CTR dropping from 2.1% → 0.9% over 14 days. Ad library shows 3 creatives in queue rated A-tier on the agency's creative library scoring. Swap now before CPL climbs further.
Last 7 days
Compared to prior 7-day baseline
Meta + Google
Both platforms synced 12 min ago
5/5
Model-calibrated on vertical history
4/5
Act within 24h window
Why Zeke recommends this
Evidence rolled up from metrics, context, and guardrails
- 1
Current hero creative hit frequency 4.1 — well past 3.0 fatigue threshold from vertical playbook.
→ metrics_daily · creative_frequency
- 2
CTR dropped 2.1% → 0.9% over 14 days — classic creative-fatigue curve.
→ metrics_daily · ctr_trend
- 3
Three A-tier replacement creatives are ranked in the agency's creative library.
→ creative_library · grove_chiro
- 4
No compliance risk — all three replacements cleared internal review on 4/14.
→ creative_reviews · id[#GC-114]
What happens on approve
- 1Pause the current fatigued hero creative.
- 2Queue the three A-tier replacements into a 33/33/33 split test for 7 days.
- 3Promote the winner after 7 days if any variant hits a p<0.05 CTR lift.
- 4Notify Grove Chiropractic via the client recap email on Monday.
Guardrails
- Client spend cap: Grove Chiropractic is $14K/wk ceiling — action stays within budget envelope.
- Compliance: action does not touch prohibited creative or targeting categories for this vertical.
- Audit log: action will be recorded with rationale in the client's AI action history.
- No time pressure — can be scheduled for next sync window.
Recent similar actions on this client
Grove hero swap — 3/04
Winner +38% CTR lift, held for 6 weeks.
Ember hero swap — 2/19
No statistical winner, rolled back to prior.