Pause “Implants Generic” campaign — 9 days at $112 CPL vs $48 target
Underperforming since 4/07. Tested creative + audience variants, no meaningful signal. Recommend pause and redistribute $60/day across two winning campaigns (Implants-Financing + Implants-Consultation).
Last 7 days
Compared to prior 7-day baseline
Meta + Google
Both platforms synced 12 min ago
4/5
Model-calibrated on vertical history
3/5
No time pressure
Why Zeke recommends this
Evidence rolled up from metrics, context, and guardrails
- 1
9 consecutive days at $112 CPL, 133% over the $48 target ceiling.
→ metrics_daily · bright_smile · implants_generic
- 2
Tested 3 creative variants, 2 audience variants — no statistically significant lift.
→ ai_action_log · experiments[#BSD-22]
- 3
Two other campaigns (Implants-Financing, Implants-Consultation) show healthy $48 / $52 CPL — budget moves to them.
- 4
Historical: last 4 kill recs on this client had 100% no-regret outcome.
→ ai_action_log · client[bright_smile]
What happens on approve
- 1Pause the Implants-Generic campaign immediately.
- 2Redistribute the freed $60/day budget 50/50 across Implants-Financing and Implants-Consultation.
- 3Record the kill rationale and 7-day budget shift in the client's AI action log.
- 4Set a re-evaluation checkpoint for 14 days from now to confirm no regression in total implants lead volume.
Guardrails
- Client spend cap: Bright Smile Dental is $14K/wk ceiling — action stays within budget envelope.
- Compliance: action does not touch prohibited creative or targeting categories for this vertical.
- Audit log: action will be recorded with rationale in the client's AI action history.
- No time pressure — can be scheduled for next sync window.
Recent similar actions on this client
Killed Bright Smile Invisalign-Generic — 3/22
Saved $840/wk, redistributed successfully.
Killed Grove Generic-Backpain — 2/11
Saved $600/wk. No volume loss in aggregate.