FactWorkspace-scopetrt-funnel-benchmarks
TRT Vertical Benchmarks — Funnel KPIs
Extracted 2 weeks ago·Confidence 93%
Summary
Vertical benchmarks: TOF CPL $35-65, MOF book rate 42%, BOF show rate 67%, first-visit revenue $420 avg, 6-month LTV $2,150.
Content
Industry benchmarks codified from Lighthouse's 14 TRT clients: top-of-funnel CPL range $35-65 depending on market. Lead-to-booking rate (MOF) target 42% or better. Booked-to-showed (BOF) target 67% or better. First-visit revenue average $420 per new patient (hormone panel + consultation). Six-month LTV average $2,150 for maintenance-plan enrollees.
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