Placeholder content
This page structure is live and ready. Real pilot metrics + an approved quote land here when the first Zeke case study ships.
Case study · SummitBuilt
Shifted $22K/mo from Meta to Google without losing volume.
Blended LTV improvement
$340 → $568 avg
- Monthly spend rebalanced
- $22K
- Lead volume
- −3%
- Revenue per lead
- +71%
Meta → Google
statistically flat
$340 → $582
The challenge
SummitBuilt is a home-services agency running 9 HVAC + plumbing franchise clients across the Mountain West. Their Meta spend was producing high lead volume at low CPL, but LTV lagged — Google-sourced leads converted to higher-ticket jobs at 2.3× the rate. No one could get a clean cross-channel view to justify the rebalance without risk.
What Zeke did
Synced Meta + Google + contact-level attribution across all 9 clients in 48 hours. Zeke's cross-channel cohort analysis surfaced the LTV gap on Day 5. Over the next three weeks, Zeke generated budget-shift recs in $200/day increments — conservative, gradual, with clear checkpoint metrics. The operator approved each rec with full context.
90 days later
Meta spend reduced by $22K/month, redirected to Google. Lead volume held within 3% of baseline (statistically flat). But revenue per lead climbed 71%, blended LTV 67%. The rebalance was defensible because every step was logged with rationale — SummitBuilt's account lead can walk any franchisee through exactly why the budget moved, with evidence.
Start your own story.
Try the demo on seeded data, or book a 15-minute pilot kickoff and we'll have your agency live in 48 hours.