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Case study · Northstar DSO
Corporate rollup reports that actually get read.
Report writing time
24 hrs/mo → 3 hrs/mo
- Locations on unified reporting
- 22
- Implant consultation bookings
- +31%
- CPL parity across locations
- ±$8
across 3 regions
month-2 vs baseline
tightened from ±$34
The challenge
Northstar is a 22-location dental DSO spanning the Midwest. The parent org wanted weekly performance rollups by region — their existing vendor was delivering hand-written PDFs with a ~5 business day lag. Worse, CPL variance between locations was silently growing because no one had the bandwidth to diagnose outliers before the month closed.
What Zeke did
Wired 22 Google Ads sub-MCC accounts + Meta Business Manager on Day 1. Ingested Northstar's master brand playbook + per-location voice notes into the Knowledge pillar. By Day 3, rec batches included location-level outlier flags and specific creative-swap recommendations anchored in Northstar's house style. Corporate rollups auto-delivered on the 1st, white-labeled per region.
60 days later
Region-level CPL variance tightened from ±$34 to ±$8. Implant-consultation bookings rose 31% month-over-month, driven primarily by the creative rotation triggered by the fatigue detection on the top-3 metros. The report-writing hours collapsed — Northstar's marketing director estimates 21 hours per month reclaimed by not manually assembling slides.
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