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Case study · Agency X
Cut CPL 41% across 14 clinics in 60 days.
Blended CPL reduction
$67 → $39
- Media buyer hours / week
- -62%
- Approved recs / week
- 31
- Lead volume
- +28%
48h → 18h
across 14 clinics
month 1 → month 2
The challenge
Agency X manages 14 men's-health clinics across the Southeast. Each location runs Meta + Google with slightly different audiences, creative libraries, and revenue models. Their two media buyers were spending 48 hours per week manually reviewing accounts, flagging issues, and writing client reports — leaving almost no time for strategy. Their portfolio CPL had crept from $48 to $67 over Q4, driven by creative fatigue and under-managed kill decisions.
What Zeke did
We wired Agency X's Meta Business Manager and Google MCC in under 10 minutes. Within 24 hours Zeke had 14 client workspaces populated, their 3-year playbook PDF ingested into the Knowledge pillar, and the first rec batch surfaced. The media buyers approved the most urgent 9 recs in the first 20 minutes of day 2. By week 2, approved rec throughput had tripled, and the agency stopped writing monthly reports by hand.
60 days later
Portfolio CPL dropped to $39. Two creative swaps triggered by fatigue signals lifted CTR 38% and 28% respectively. Three underperforming campaigns killed off cleanly — $2,400/week in spend redirected to winners. The media buyers now spend ~18 hours per week on execution and the rest on strategy, creative, and client relationships. The agency onboarded 3 net-new clients using the reclaimed capacity.
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