Posts · 8
Research & field notes
We write about agency operations, branded reporting, strategy reports, performance evidence, and the tools agencies actually use. Sharp, specific, no fluff.
Research, essays, and field notes.
What $1M a month on Meta actually teaches you.
A field report from years spent running paid media at seven-figure monthly budgets: how auction dynamics shift, why creative velocity becomes the entire job, where platform reports drift, and what account structure actually works at scale.
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02
The 1% problem: decision speed at 7-figure spend.
At $1M/month, a 1% improvement is $120K a year — and so is a 1% miss. Why standard daily rhythms leak six figures, how alert-driven intraday replaces dashboard-staring, and what operational latitude buyers actually need at scale.
April 19, 2026 · 11 min
03
Creative at 7-figure spend: the real production math.
Honest numbers on volume, hit rates, and production cycle time from running creative engines against $1M/month+ accounts. Why most agencies under-invest, where AI tools actually help, and what the weekly creative review nobody protects is worth.
April 19, 2026 · 13 min
04
Why platform reporting breaks at scale.
Meta and Google reporting is directionally right at small spend and structurally misleading at large spend. The specific divergence modes, why iOS signal loss is worse than the industry averages, what CAPI actually buys you, and how to build a CRM-back source of truth.
April 19, 2026 · 13 min
05
The agency operator's compensation trap.
Why pure performance bonuses produce the behaviors agencies then complain about, how base pay is structurally under-priced at the senior end, and the three-layer comp plan that consistently retains the buyers who retain the clients.
April 19, 2026 · 12 min
06
Attribution, honestly: a 2026 guide for performance agencies.
The four attribution schools, when to use each, why the iOS14 story is wrong in the direction most agencies think it is, and how to pay a fifth of what Hyros costs without losing decision quality.
April 19, 2026 · 9 min
07
The agency operator's weekly playbook.
A five-day rhythm for agency performance marketers managing 10–50 clients. Where the hours actually go, why the reactive week eats your margin, and the compounding work Fridays are for.
April 19, 2026 · 10 min
08
The state of agency operations, 2026.
Where agency performance marketing actually spends its time, why the tool stack is broken, and what the next generation of agency operations looks like.
April 18, 2026 · 12 min